Ali’s career spans almost 30 years in qualitative research having held various roles in research agencies before forming her consultancy, Mint Research, in 2009. In her new role, Ali will lead the Asian Sports Foundation at a key juncture as the charity looks to implement a new growth strategy.

"Sport has the power to break down barriers, build confidence, and connect communities but only when access and equity are at its heart. As CEO of the Asian Sports Foundation, I am committed to ensuring that diverse voices, experiences, and cultures are central to how we design, deliver, and grow our impact. My leadership will be driven by a deep belief in the power of inclusion, not just in participation, but in leadership, strategy and decision-making across the sector."

‍

‍