Our key objectives are:
We d champion the benefits of sport and physical activity across all of our channels, working with partners to createawareness of the benefits of regular participation and build a social movement which makes it easier for people to access sport and physical activity at times and in places which work for them.
Sport has a tremendous ability to bring people of all ages and backgrounds together, we do use this strength to support our partners to deliver projects and initiatives which bring communities together and promote better cultural awareness and understanding at the same time as delivering healthy lifestyle benefits.
We are always inspired by the people and organisations we come across who are working hard in their communitiesto provide opportunities and drive change. We want to make it easier for these individuals and organisations to develop and flourish by providing capacity-building support to enable these amazing individuals and organisations to spend more time working their magic.
We believe that many people from Asian backgrounds want to take part in sport and physical activity on a regular basis. We equally believe that most sports clubs and organisations want to reach out and engage with all sections of the community. However, the stark inequalities that currently exist tell us that there is a clear disconnect and much work needs to be done to bring people and organisations together so that sport and physical activity can become truly inclusive.
We know that small changes can lead to big wins, and we see a clear role for sport and physical activity to both bring communities together and also to improve our environment. Climate change is a real danger to all of us and we want to promote positive steps that we can all take to minimise damage and safeguard our environment for future generations.
‘You can’t be, what you can’t see’. We want to champion the amazing work that is going on in our communities, raising awareness of this work and ensuring that more people are aware of the inspiring individuals and organisations driving change. We do work with media partners and social media influencers to both ensure that our communities are aware of opportunities to get involved and that stakeholder organisations can see the momentum we are building.